The term "sustainability" is becoming increasingly prevalent in the watch industry. Many manufacturers are altering their operations to reduce their carbon footprint. While this trend has been mainly observed within the watchmaking-specific sector, fashion brands like Michael Kors are also adopting a similar approach to changing standards.
Given the ongoing discourse regarding the detrimental effects of the fashion industry on the environment, Michael Kors has taken a different approach to address the issue. The brand is seeking ways to decrease their carbon footprint while also ensuring the quality their customers expect. They have successfully implemented changes to their manufacturing process, which will significantly impact the environment. As a company committed to designing with sustainability in mind, they have introduced the "Kors Loves" logo to represent products:
The brand points out that its sustainability extends beyond the materials the brand uses in its products. The company is socially responsible and works in partnership with the United Nations World Food Programme to combat hunger.
We are pleased to see that manufacturers are taking a responsible approach towards the production of their devices. As an online retailer, we are delighted to expand our product range to include watches that adhere to the principles of sustainability. The question that arises is how Michael Kors will ensure sustainability in its watches. While it is only speculation at this point, it is likely that the "Kors Loves" logo will appear on watches with leather straps. Nonetheless, what is unequivocal is the brand's commitment to utilizing high-quality materials. The majority of Michael Kors watches are crafted from stainless steel, a material that can be almost entirely recycled.