Atlantic watches are one of the most sensible propositions for anyone who needs an exclusive, elegant and aesthetically pleasing watch. Thanks to many years of tradition and a focus on reproducing proven patterns using modern materials, Atlantic watches are constantly at the forefront of elegant models straight from Swiss manufactures.
The beginnings of the Atlantic watches - an inspiring story
Eduard Kummer Bettlach (EKB), now known as Atlantic, was founded by Eduard Kummer in the village of Grenchen in Switzerland in 1888. Eduard Kummer is regarded as one of the founders of Swiss watchmaking. He started his adventure with watches as a journeyman. The knowledge and skills gained from experience and practice allowed him to go to France, where he received the title of master watchmaker. When he came back to his home country, he established a special industrial zone with the support of the local people. The first workshop was established in 1888. This date is considered to be the year of the foundation of the Eduard Kummer Bettlach company. Initially, 15 employees worked in the local workshop. Over the subsequent years the factory developed steadily, reaching almost 800 employees before the end of the 19th century.
The Atlantic brand as the evolution of quality watches for gentlemen
The beginnings of the company were extremely difficult. The lack of access to electricity meant that the factory had to base its functioning on the strength of human muscles. Electricity reached Grenchen only in 1905. Kummer, as an exceptional visionary, believed very strongly in the development of industry. In 1937 he introduced a 6-day paid leave, which was a phenomenon at that time. In addition, he introduced breaks at work. At the beginning the EKB company manufactured parts for such renowned watch producers as Longines and Certina. The first watch under the name of “Atlantic” with a sextant as a logo was released in 1932 and it was one of the first waterproof timepieces. The invention of the “Speed Switch” in the 1950s by Atlantic set a milestone in watchmaking history. The innovation allowed the date to switch several dozen times faster than before.
The Atlantic watch as an example of perfection
Over the 120 years of the company’s existence, many excellent and groundbreaking models have been created. The most popular one was Worldmaster. This very name was later given for the whole collection of watches. Worldmaster is manufactured to this day. It is also worth mentioning two extremely resistant models - the titanium Nautilus, which allows for diving to a depth of 1000 meters, and the Midas model with an unprecedented durability and resistance of the case. Now the company has over 20 different watch collections, both elegant (e.g. Sealine) and more sporty ones like Seahunter Chronograph. The hallmark of Atlantic watches is their classic and simple style. This minimalist style is a great advantage as it accentuates their uniqueness. Each model features the best Swiss ETA movement. The use of mineral and sapphire crystals provides the highest resistance to scratches and cracks. The different levels of water resistance allow you to swim freely without having to take your watch off. The use of the legendary ETA Valjoux 7750 chronograph movement has been a standard for some time now.
Atlantic is a unique brand. The company has earned its reputation for the highest quality and legendary reliability. Therefore, the Atlantic watches are very often bought as a gift for someone we care about.
Official Atlantic Retailer - Authorised Store - Distribution
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