Alfex is a proposal for the bold. Modern design combined with the use of high-end mechanisms gives unconventional products, tailored to elegant people who like to stand out in the crowd. Anyone with an unusual style and who likes unusual accessories will love this brand's products.
Alfex watches are a non-obvious proposition, as they take an innovative approach to watch design and focus on unconventional designs. As a result, anyone who loves unusual style and extravagant accessories will be satisfied.
The origins of the Alfex manufactory date back to the late 1950s, when the first plant was established in the Swiss city of Lugano. It is noteworthy that in the 1960s Alfex came under one roof together with well-known brands such as Tissot and Omega, through a merger with the SSIH Group (Société Suisse pour l'Industrie Horlogére SA, today known as Swatch Group). The joint marriage was short-lived, for as early as 1974 Alfex separated and began to function as an independent company focused on creating unique fashion watches.
With its unconventional design applications, Alfex has established itself as a company that goes against the grain and sets trends among watches. A figure who has had a significant impact on the shape of the brand is George Plum - a world-famous designer. It is thanks to him, among others, that Alfex watches have won awards recognized in the world of applied design: Red Dot and Good Design.
Alfex women's watches, in particular the New Structures collection, are characterized by an unobvious yet graceful combination of timepieces and jewelry. In 1998, the company introduced its first collection dedicated to men, which also quickly won the hearts of wearers in many European countries. Every year Alfex presents two new collections - spring and winter - expanding its portfolio with more stylish timepiece models. Today Alfex watches are available in more than 50 countries around the world, including Poland. Each model is protected by patent law, which only emphasizes their uniqueness and uniqueness.
The Swiss roots of the Alfex brand oblige it to adhere to the strict requirements that come with the use of the "Swiss Made" patch. This designation is a guarantee of high quality mechanisms - in quartz watches: ETA and Ronda; in automatic watches: ETA Valjoux; in manual-winding models: Unitas. Interesting fact: Patronage of the mechanical-winding watch series was assumed by the Olympic champion in downhill skiing - Bernhard Russi. This is also Swiss precision and attention to every detail, which ultimately makes up a high-quality product of an unconventional, often extravagant nature.
You can find a wide range of Alfex watches, both dedicated to women and men, in our online and stationary store at Witosa 31 in Warsaw. Come and see unique timepieces with fashionable, over-the-top character.
Our store offers an assortment of watches signed with the Alfex brand logo, which come from the official distribution, which guarantees the purchase of a product with confirmed origin. Zegarownia provides fast and safe shipping and professional advice on choosing the right model of watch.