Exceptional Swiss design and the finest materials. Discover Inventic watches!

Inventic

Exceptional Swiss design and the finest materials. Discover Inventic watches!

Maeve Taylor

Maeve is a business woman and owner of a commercial enterprise. She thrives on new adventures and isn't afraid to take risks. Her style can be described as minimalist, feminine and elegant.

04 Jan 2023

Inventic is a Swiss Made brand founded in 1915 by Eduard Kummer. Until the 1970s, Inventic watches were produced as one of the Atlantic collections. In 2022, the Inventic brand returned to the market as an independent brand. What makes it stand out among other Swiss watches? Which collection is the most interesting? Find the answers to these and other questions in this post!

 

Inventic – a brand with a 100-year tradition

Inventic was registered as a brand more than 100 years ago. It was founded in 1915 by Fabrique d’Horlogerie Ed. Kummer SA, located in Bettlach, Switzerland. Later, the Inventic brand was part of the Atlantic collection. As it turns out, the company Ed. Kummer has registered more than 100 different brands apart from Inventic. However, it is not clear how many of these brands were used to produce watches or watch parts. What is known, however, is that the production of Inventic watches lasted from the 1940s to the 1970s. Building awareness of several brands at the same time proved problematic, so in the 1970s it was decided to continue production of watches under the name Atlantic. In 2022, Atlantic decided to launch Inventic as a separate brand and not as a new Atlantic watch. What distinguishes Inventic watches?

 
 

Inventic – a Swiss brand at an affordable price

Inventic watches are certified “Swiss made”. This means that they are hand-assembled timepieces made of the highest quality that undergo quality control in Switzerland. This designation guarantees that the watch was assembled in Switzerland and houses a Swiss movement. The brand’s workmanship is based on long-standing Atlantic experience – this translates into a guarantee of quality and superb craftsmanship of wristwatches. The Swiss origin of these watches undoubtedly ensures top quality. At the same time, Inventic watches are available at an affordable price. Why is that? Because the Inventic brand offers three collections with a wide range of models, different in terms of design, style and price. So, what sets them apart?

 

Inventic watches

 

 

Pilot, dive or classic? Three lines of Inventic watches

All watches are characterised by their Swiss Made origin, high quality components and a wide selection of complications. In addition, Inventic watches are practical – thanks to the use of K1 mineral glass and high water resistance to 20 ATM, they allow for free diving. Of course, there is a wide range of products for both ladies and gentlemen.

 

Classic collection – traditional and aviation-inspired watches

The watches from this collection are characterised by a classic design, which will perfectly match the smart casual, suit, or simply everyday outfits. The cases of men's watches have a diameter of 40 mm, while the cases of women’s watches are 32 mm wide. Inventic Classic watches house the Swiss Ronda quartz movement. The water resistance of the timepieces is 3 ATM. The Classic line includes the Urban Gent and Urban Lady collections fitted with leather, brown and black straps or stainless steel bracelets. They are designed in a minimalist style. Inventic Classic watches offer great readability. The watches are characterised by a dial finished with vertical brushing and Arabic/stick indices. You can choose among three classic colours of the dial: white, black and blue. The Classic line also includes the City Gent and City Lady collections, whose design is inspired by aviation watches. They feature legible dials in white, black and grey, so the watches are suitable for both everyday use and more formal occasions. The collection includes two timepieces with either a black or brown leather strap. Their straps are designed to imitate the texture of crocodile skin. The third variant has a bracelet made of stainless steel. All timepieces are based on the Swiss Ronda 515 movement.

 

Inventic Urban

 

Trend collection – dive watches and elegant timepieces for women 

The Trend collection is characterised by a slightly more daring design. There are interesting combinations of brushed and polished surfaces. The models are equipped with highly resistant K1 mineral glass, which combines the properties of mineral and sapphire crystals. The watches are based on the Swiss Made Ronda movement. The line consists of the Active Gent and Active Gent 02 collections. The watches are distinguished by a classic style in an urban setting. They have stainless steel cases with a polished bezel and brushed lugs. The dials are completed with sunray finish – thanks to which a pattern is created on their surface that in the light seems to spread over the entire dial. The model features stick indices. In the case of the Active Gent collection, they are additionally treated with luminescent coating. You can find watches fitted with a leather strap or a stainless steel bracelet. The Trend line also includes an excellent proposition for women who are looking for a jewellery piece to the classic watch – the City Lady 02 collection. In place of the minute indices, there are 8 crystals set on the dial. The case, which is 36 mm wide, is made of stainless steel. There are timepieces with a stainless steel bracelet (available in two colours) and a black leather strap with a crocodile skin texture. The Trend line also includes dive watches with a water resistance of 10 ATM, e.g. Urban Diver 01 and Urban Diver 02. Dive watches are characterised by very distinct hands and indices with a luminescent coating. The Diver 02 collection also has a rotating bezel with an engraved diving scale covered with luminescence. This model offers basic dive watch functionality, practicality and style perfect for everyday wear. The Trend line is completed by the Urban Gent 02 collection. Its hallmark is an extremely legible dial. This is thanks to the combination of Arabic and stick indices and the application of a luminescent coating. The watches have a water resistance of 3 ATM and are powered by a Swiss Made Ronda movement. The case has a diameter of 44 mm and is made of stainless steel. The collection includes two timepieces with a leather strap and one watch fitted with a stainless steel bracelet.

 

Invicta Urban Diver

 

Premium collection – high-quality watches for anyone looking for functionality

The Premium line is designed for the most demanding users. It includes chronographs, compressor watches and watches with a GMT function. They are made of top quality materials and their water resistance is 20 ATM. They house the Swiss Ronda movement. The Premium line includes the Active Aqua collection, which offers compressor watches. They are distinguished by a case that has its origins in dive watches. The name refers to the Super-Compressor patented case sealing method developed by EPSA in the 1960s, where the pressure of the water was supposed to additionally seal the case underwater. Compressor watches feature an internal diving bezel (placed under the crystal) and two large crowns (one crown is placed at 2 o'clock and is used to operate indications). Today, the method developed by EPSA (or the design itself) is also sometimes used by watch manufacturers. The Active Aqua collection offers 4 dial colours to choose from: blue, green, orange and black. The Active Chrono line, however, is a series distinguished by a sports look. Its watches are equipped with a chronograph and a tachymeter. The Active Aero GMT collection offers very functional timepieces, especially for people who often travel. Watches with a GMT function allow you to read the time in different time zones. This type of watch is most often used by pilots, businessmen or people who frequently travel. Watches with a GMT complication allow for convenient time reading regardless of which time zone you are currently in. A watch with this function is a great convenience for the user. For example, when departing from England to Australia, we can follow the time in both time zones. The collection includes three timepieces with a polished bezel and a brushed case with a diameter of 42 mm. Their water resistance is 20 ATM. The watch has a screw-down crown and a rotating bezel that allows for reading time zones.

 

Inventic Active Aero

 

Inventic watches available at Watchard

Once you have discovered the Inventic collections, find the watch that best suits your needs. Classic, Trend and Premium collections are available on our website. So, what’s your choice?


Maeve Taylor

Maeve is a business woman and owner of a commercial enterprise. She thrives on new adventures and isn't afraid to take risks. Her style can be described as minimalist, feminine and elegant.