The BOWA Milan White Gold Steel 34 MI344-24-164S is a women's watch that evokes the elegance of Italian Milan. The gold-tone stainless steel envelope and bracelet form a cohesive whole with the bright white dial. A Miyota VJ22 quartz movement is placed inside, and the whole is covered by a mineral glass. The model has a water resistance of 3 ATM, which is responsible for protection against minor splashes.
Functions
Inspired by the world's fashion capitals
The BOWA brand draws inspiration from the aesthetics of the world's fashion capitals, combining their unique character with modern design. The result is collections with a clear identity and timeless style.
BOWA Milan
The BOWA Milan series combines simplicity with attention to dial layout. It is distinguished by a date display at 6 o'clock, linear indexes, slim hands and a choice between a leather strap or mesh bracelet.
Easy-to-use clasp
The bracelets in BOWA watches are equipped with practical clasps that are easy to open and adjust. Everyday use is simple, fast and comfortable.
Perfect for a gift
BOWA watches are packed in an aesthetic box, making them perfect as a gift – elegant, practical and ready to be given immediately.
A proven choice for everyday use
Well-designed and versatile – that's the BOWA watch. Thanks to its simplicity and refinement, it's a sure choice for everyday wear.
Who is the BOWA watch for?
BOWA watches were created for women who value design, functionality and conscious choices. This is a proposition for those looking for a watch suited to everyday life, but with a clear aesthetic accent.
Ready for personalization
BOWA watches can be easily personalized – the case back has enough space for an engraving with a dedication, quote or date. It’s a great way to give your watch a personal and unique touch.
Instagram ready
BOWA is a watch that looks good from every perspective. The harmonious design and consistent details make it look great not only on the wrist, but also in photos.
Get to know us better - see the BOWA brand blog entries
On our blog you will find more information about the collections, details and inspirations behind BOWA designs. It is worth taking a look if you want to know more!
See the watch up close - POV perspective
We show BOWA watches in POV, so you can see them as they really look – on your wrist. Just find the “eye” icon in the gallery and see how a given model looks.
Jewelry character
BOWA watches have an elegant, jewelry-like look, so they can successfully replace a classic bracelet. They fit both everyday stylings and more formal occasions.
Gold dial finish
The gold finish on the dial adds warmth and lightness to the watch. It's an elegant touch that works well with both light and dark styles.
For every season
BOWA watches have a universal look that suits both summer and winter styles. This is a model that looks good regardless of the season or occasion.
Comfortable to wear
BOWA watches are lightweight and sit well on the wrist. Thanks to their refined form and careful shaping, they offer comfort for all-day wear.
What’s in the box?
3 Year Warranty
User Manual
Original BOWA box
Reviews about BOWA Milan White Gold Steel 34 MI344-24-164S (11)
It's elegant and runs with precision thanks to its Japanese quartz movement. The perfect gift. My mom loves it. I highly recommend it!
felo85
3/9/26
100%
I absolutely love this watch! The combination of the gold bracelet and the clean, white dial looks incredibly elegant and goes with everything I wear. The biggest advantage is the Jubilee bracelet—those tiny links make the watch sit beautifully on the wrist and look more like jewelry than a simple timepiece. It’s very slim (only 9 mm!), so it doesn’t get in the way under shirt cuffs at all. I highly recommend it to any woman who loves Milanese-style classics.
SeeYeahh
1/31/26
100%
Wow, this model is the epitome of striking simplicity! Although the design is minimalist, the bracelet really steals the show—it’s not only beautiful, but above all incredibly comfortable and flexible. The 34 mm “mini” case is an absolute hit for smaller wrists. The watch looks light and doesn’t overwhelm the wrist, making it perfect for petite women—and even as a stylish gift for a younger girl. Small is beautiful!
Merrinda
1/6/26
100%
I bought this women's watch as a spontaneous gift for my girlfriend. She loved it and wears it every day. Simple yet stylish—a great gift idea. The purchase went smoothly; I highly recommend it!
Olek X
12/9/25
100%
I bought this women's watch as a gift to celebrate my girlfriend starting a new job. The watch looks very elegant. I also appreciate the free shipping. I recommend this store to everyone.
C.
11/15/25
100%
Very fast turnaround—thank you!
Elżbieta TSO
9/5/25
100%
For me, a watch has to be comfortable above all else—and this one certainly is. Plus, it looks much more expensive than it actually cost. I like that combination.
Aurora
8/25/25
100%
It’s one of those watches that looks different in different lighting—sometimes more classic, and sometimes downright artistic.
Rhapsody
7/24/25
100%
I’m very happy with my Bowa watch. It looks elegant and makes me feel more confident. I wear it every day, and it always turns heads. It’s comfortable and practical. It’s an accessory I’d happily recommend to any woman.
Karolina_09
4/26/25
80%
The Bowa watch is a real winner. It goes perfectly with everyday outfits and adds a touch of elegance. It’s incredibly comfortable to wear and has a timeless look. I wear it practically every day. I’m really happy with this purchase.
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The administrator of your personal data is the owner of the Watchard store, i.e. 57 Concepts Sp. z o.o. Sp. k. with the registered office at al. Witosa 31, lok. 115, 00-710 Warsaw, Poland. Providing personal data by the Customer is voluntary but necessary to complete the purchase. You have the right to view your personal data we have processed, as well as the right to request changes or removal of your personal data. Personal data will be processed for a period of 10 years.
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The administrator of your personal data is the owner of the Watchard store, i.e. 57 Concepts Sp. z o.o. Sp. k. with the registered office at al. Witosa 31, lok. 115, 00-710 Warsaw, Poland. Providing personal data by the Customer is voluntary but necessary to complete the purchase. You have the right to view your personal data we have processed, as well as the right to request changes or removal of your personal data. Personal data will be processed for a period of 10 years.
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