An explosion of colour in the latest edition of the Swatch Neon collection drawing on the past
Swatch
An explosion of colour in the latest edition of the Swatch Neon collection drawing on the past
Swatch has unveiled a new addition to its Neon collection. The bright and vibrant line includes six fresh designs reminiscent of the colourful 80s and 90s. The range builds on the success of Swatch Neon from 2023, offering a wide range of sizes and models in neon colours. The Swatch collection has been inspired by the original designs and is sure to appeal to a new generation of fashionable customers who are looking for the fun, playful and iconic style of the Swatch brand.
- Characterised by original designs, the Swatch brand has unveiled the Neon collection for 2024.
- The line includes eight diverse models including two with the practical SwatchPay function!
- All watches will be available at Watchard.com
- For more information on the watches, visit our blog.
Swatch Neon Pink Podium with an innovative form of contactless payment
The Swatch Neon Pink Podium SO28K111 and the Swatch Neon Pink Podium Pay! SO28K112-5300 are inspired by the Pink Podium model from 1990, and this Swatch watch features a bright pink strap and purple and yellow elements on the dial with the word "Start". The model is also available in a SwatchPAY! version, allowing contactless payments. Another model from the Neon line is the Swatch Neon Rider SO29G106. It has a diameter of 41 mm and strong colours such as black, green and orange. Its design is based on the Neo Rider model from 1989.
Swatch Gent Hot Racer - 80s inspiration with a modern twist
The Swatch Neon Hot Racer SS08K119, on the other hand, draws inspiration from the original Swatch Gent Hot Racer watch also from 1989, with a super-thin Skin Classic envelope for comfortable wear. The minimalist style is confronted with a "more is more" approach, referring to the graphics featured on the watch's dial years ago.
Dynamic style and colourful functionality in Swatch Neon Flash Arrow and Neon Wave watches
In the Swatch Neon Flash Arrow SUSG408 and Swatch Neon Wave SUSJ404, an additional functionality is the stopwatch. There is a choice of a bright pink strap and a turquoise envelope with a dial divided into coloured segments, and a turquoise strap with a yellow envelope and a purple dial that features orange chronograph dials. Each of the Swatch models takes inspiration from the original 1991 chronograph and features multicoloured buttons and loops in the same colours, giving the watch a dynamic, sporty feel.
New Swatch Neon Jelly models inspired by the retro style of the 1993 Jelly Stag
Swatch Neon Jelly SB02K100 and Swatch Neon Jelly Pay! SB02K101-5300 are inspired by the original 1993 Jelly Stag model. The Swatch watches feature a transparent envelope and strap and a silver dial with a coloured ring around it and buttons in the same colours. The Pay! allows you, of course, to pay with the movement of your wrist. All watches in the new Swatch collection rely on a Swiss Made quartz movement for their operation.
Swatch watches
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